Local
Map listing & profile
Categories, service areas, review velocity, and the address details that decide whether you appear for "near me" searches.
A law-firm-only agency
You don't need more traffic.
You need more signed cases.
Practice-area pages that rank, a map listing you actually appear in, and a monthly report that counts consultations - not impressions.
No retainer until you've seen your own numbers.
Every other channel rents you attention. Search earns it, and the asset stays yours. A page that ranks for car accident lawyer in your city works every day without another dollar going into it - and the person reading it went looking for you, rather than being interrupted by an ad.
That difference in intent is the whole argument. Somebody searching for a criminal defense attorney at 2am has a problem right now. They are not browsing.
Nobody searches for a bankruptcy attorney out of curiosity. Search intent does the qualifying before the phone rings, which is why organic consultations close at a higher rate than any interruption-based channel.
Turn off paid ads and the calls stop that afternoon. Rankings and the authority behind them persist. Year three costs the same as year one and returns considerably more.
Legal keywords are among the most expensive in paid search - competitive practice areas run into the hundreds per click, before anyone has filled in a form. A ranking page is a fixed cost against a growing number of cases.
Most people choose from the map results and the first handful of links, and they rarely go past the first page. In a single metro, that is a small number of firms. Being one of them is the entire game.
The pages, the content, the links, and the analytics are yours. If you ever leave, they come with you. That is not true of an ad account someone else built or a directory profile you rent by the month.
Assistants and AI overviews draw on the same pages and citations that rank. Firms with real authority get named in those answers. Firms without it are invisible in a place clients increasingly look first.
None of this is instant. Competitive markets take months, not weeks, and any firm promising page one by next quarter is either guessing or buying links you will have to disavow later. The trade is patience now for a channel that keeps paying afterwards.
SEO for a Lawyer works with law firms and nothing else. Generalist agencies learn your practice on your retainer. We already know why a settlement page converts differently than a bail bond page, and which claims your state bar will make you take down.
Every page goes through an advertising-rules check before it publishes. Your name is the one on the license.
Law firms only, since 2015
Organic consultations in year one
States in our advertising review checklist
From signed contract to published change
Each one has an owner, a schedule, and a number attached to it. This is the whole of what SEO for lawyers actually involves - nothing on this list exists to fill a dashboard.
Categories, service areas, review velocity, and the address details that decide whether you appear for "near me" searches.
One page per service per location, linked so authority reaches the pages that earn cases instead of a blog nobody reads.
Drafted from your intake calls and real matter types, checked against your bar's rules, delivered ready to publish.
Bar associations, community coverage, legal directories, expert commentary. Nothing bought, nothing you'd hate to explain.
Crawl fixes, attorney and review schema, Core Web Vitals, and contact forms that don't quietly drop leads on mobile.
Structured, citable pages so your firm is the one named when someone asks an assistant what to do after a crash.
We pull your rankings, your map listings, and the three firms beating you, then show you exactly where the cases are going.
Technical cleanup and profile corrections first. These move fastest and cost you nothing in review time.
New practice-area pages on a fixed monthly cadence, each through your compliance review before it goes live.
One page: calls, forms, consultations booked, and which pages produced them. A short call, not a PDF you file away.
Each area has its own search behaviour, its own competitors, and its own compliance traps. Tell us yours and we'll scope the plan we'd run for it.
No setup fee, no percentage of case value, no annual lock-in. You keep every page, link, and login if you leave.
One location, up to three practice areas. Right for firms of two to ten attorneys.
Several offices or a statewide footprint, with per-city pages and separate profiles to manage.
If yours isn't here, ask on the call. We'd rather tell you we're a bad fit in week one than month six.
Local and technical fixes usually move rankings inside 30 to 60 days. New practice-area pages take three to six months to mature, depending on how competitive your city is. Anyone promising faster is either guessing or buying links.
No. We take one firm per practice area per metro. If your market is already taken, we'll say so on the first call and point you to someone else worth talking to.
Legal writers on our team, working from your intake recordings and matter types. An attorney at your firm approves every page before it publishes - that's a required step, not an optional one.
Every page runs through a checklist built from your state's rules: no guarantees of outcome, required disclaimers, correct handling of past results and testimonials. We flag anything risky before it reaches your desk.
Yes. Pages, content, accounts, and analytics stay in your name from day one. If you cancel, you keep all of it and we hand over access within five business days.
Your rankings, your map position, and the three firms taking your cases - before you commit to anything.